GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you — no coding necessary.

The email marketing feature of the software includes a whole host of marketing tools designed to optimize businesses’ marketing communication strategies.The importance of an email marketing strategy fits right into the communication patterns predominant in this digital age. Following that line of thought, email has been identified as a particularly useful way for marketers to effectively engage and keep in contact with subscribers and is a key part of any digital marketing strategy. Getresponse email software generally serves as an email manager, where you can design, schedule, and even automate the communications you send out to your contacts.